About us

Wedding Translator

At Purpose, we believe banking can be a vehicle for innovation and social change. We offer socially responsible banking with a focus on promoting a kinder future for all beings. Together with our customers, we are choosing to redirect our money towards a future we believe in, encourage other financial institutions to divest from cruelty, and discover and share mission-aligned products with other changemakers.

Divest from cruelty

We work with our partners to divest from cruelty and promote a kinder and more sustainable future for all beings

Understand your impact

We collect and share data on companies’ animal welfare policies to help consumers increase their animal-positive spend

Support vegan advocacy

A a double bottom-line business, we dedicate a percentage of each transaction to support vegan advocacy organizations

Plant-based perks

As part of our mission to celebrate the vegan lifestyle, we offer a 100% vegan and cruelty-free rewards program

Our commitment

Purpose strives to offer a diversity of financial services in a responsible and transparent way. Our goal is to help individuals improve the quality of their lives and at the same time have a positive impact on the world around them. Your deposits never fund factory farming, fossile fuels or other distructive industries. Instead we work to make sure that as much of your money as possible goes towards driving positive change. That includes providing access to capital to those who traditionally lack it – underserved communities, women and minorities.

As a triple bottom-line company, we distribute a portion of earnings to advocacy organizations focused on ending the abuse of animals raised for food. We are committed to donating a percentage of net income to standout organizations such as Humane League, Mercy for Animals and The Good Food Institute. And of course, all of the products we promote and reward are 100% vegan and cruelty-free.